TRA Research

Which were India's most desired nutritional supplement brands in 2024?

Most Desired Brands 2024, Nutritional Supplements

Horlicks was India's most desired nutritional supplement brand in 2024, at rank 249 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Boost 339, Bournvita 407 and Complan 444 follow. The table lists all 5 brands. The change from MDB 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
249▼ 25HORLICKS
339▼ 64BOOST
407newBOURNVITA
444newCOMPLAN
823▼ 222PROTINEX

Most Desired Brands 2024, Nutritional Supplements category, 5 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.

Category listing as published: Food & Beverage PDF (the super category that holds Nutritional Supplements).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

This category in 2026 · All India listing · Category-wise listing · All categories · Methodology · All reports