Which were India's most desired private life insurance brands in 2024?
Most Desired Brands 2024, Life Insurance, Private
Aviva Life Insurance was India's most desired private life insurance brand in 2024, at rank 115 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Aditya Birla Sun Life Insurance 384, ICICI Prudential 501 and SBI Life 545 follow. The table lists all 7 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 115▼ 14 | AVIVA LIFE INSURANCE |
| 384▲ 125 | ADITYA BIRLA SUN LIFE INSURANCE |
| 501new | ICICI PRUDENTIAL |
| 545new | SBI LIFE |
| 648▲ 213 | MAX LIFE INSURANCE |
| 662new | HDFC LIFE |
| 838new | KOTAK LIFE INSURANCE |
Most Desired Brands 2024, Life Insurance, Private category, 7 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: BFSI PDF (the super category that holds Life Insurance, Private).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.