TRA Research

Which were India's most desired financial services brands in 2024?

Most Desired Brands 2024, Financial Services

Muthoot Finance was India's most desired financial services brand in 2024, at rank 100 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Sundaram Finance 453, Shriram Finance 474 and Bajaj Finance 504 follow. The table lists all 6 brands. The change from MDB 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
100▼ 11MUTHOOT FINANCE
453▼ 12SUNDARAM FINANCE
474▼ 170SHRIRAM FINANCE
504▼ 144BAJAJ FINANCE
819newIIFL
821newKARVY

Most Desired Brands 2024, Financial Services category, 6 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.

Category listing as published: BFSI PDF (the super category that holds Financial Services).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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