TRA Research

Which were India's most desired chocolate brands in 2025?

Most Desired Brands 2025, Chocolate Bar

Nestlé Kitkat was India's most desired chocolate brand in 2025, at rank 247 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Cadbury Dairy Milk 323, Amul 449 and Cadbury 5 Star 778 follow. The table lists all 5 brands. The change from MDB 2024 is beside each rank. A lower rank is better.

Rank 2025Brand
247▼ 4NESTLÉ KITKAT
323▼ 33CADBURY DAIRY MILK
449▲ 300AMUL
778▼ 225CADBURY 5 STAR
967▲ 154CADBURY PERK

Most Desired Brands 2025, Chocolate Bar category, 5 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.

Category listing as published: Food & Beverage PDF (the super category that holds Chocolate Bar).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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