Most Desired Brands 2025 ranked 1,000 brands in 365 categories. Select a category to read its Desire ranking: the leading brand, every brand in the category with its All India rank, and the change from MDB 2024. A lower rank is better.
- Activewear: Nike at rank 229, 4 brands
- Adhesives: Fevicol at rank 450, 2 brands
- Aerated Beverages: Pepsi at rank 308, 7 brands
- Agarbattis: Cycle Agarbatti at rank 201
- Agarbattis, Natural: Phool at rank 511
- Agrochemicals: Bayer at rank 418
- Air Conditioners: Voltas at rank 25, 18 brands
- Air Coolers: Symphony at rank 53, 3 brands
- Air Freshener: Airwick at rank 957
- Airlines, Foreign: Lufthansa at rank 853
- Airlines, Indian: IndiGo Airlines at rank 235, 3 brands
- Antiseptic Cream, Ayurvedic: Boroplus at rank 529, 2 brands
- Antiseptic Products: Dettol at rank 544
- App Store: Google Play Store at rank 991
- Audio Equipments: Boat at rank 7, 8 brands
- Auto, Batteries: Exide at rank 944
- Automobile, Diversified: Bajaj at rank 436
- Ayurvedic Products, Digestive: Hajmola at rank 837
- Ayurvedic Products, Diversified: Himalaya at rank 232, 2 brands
- Baby Oil: Dabur Lal Tail at rank 997
- Baby Products: Mamaearth at rank 599, 3 brands
- Baby Soaps: Johnson'S at rank 679
- Bags, Active: Puma at rank 396
- Bakery Products: Karachi Bakery at rank 933
- Bank, Federal: Rbi at rank 653
- Bank, Foreign: Citibank at rank 641, 3 brands
- Bank, Private: Axis Bank at rank 65, 8 brands
- Bank, PSU: State Bank of India at rank 162, 9 brands
- Bath Fixtures, Premium: Jaquar at rank 469
- Bath Fixtures/Sanitaryware: Cera at rank 354, 2 brands
- Battery Solutions: Okaya at rank 41
- Bedding & Linen: Bombay Dyeing at rank 370
- Beer: Kingfisher at rank 554, 2 brands
- Bicycles: Atlas at rank 171, 3 brands
- Biscuits, Brand: Britannia Goodday at rank 326, 3 brands
- Biscuits, Diversified: Britannia at rank 178, 3 brands
- Branded Fashion: Being Human at rank 770
- Branded Fashion, Luxury: Gucci at rank 190, 6 brands
- Branded Fashion, Premium: Calvin Klein at rank 411
- Bread: Britannia at rank 726, 2 brands
- Breakfast Cereal: Kellogg'S at rank 841
- Broadband: Siti at rank 581
- Butter: Amul at rank 37
- Cable Network: Siti at rank 279
- Café: Starbucks at rank 269, 3 brands
- Cakeshop: Monginis at rank 662
- Calculator: Orpat at rank 703
- Cameras: Canon at rank 97, 4 brands
- Candy / Toffee: Kinder Joy at rank 750, 3 brands
- Car, Hatchback: Maruti Suzuki Swift at rank 85, 10 brands
- Casualwear: Levi'S at rank 83, 11 brands
- Cement: ACC Cement at rank 48, 10 brands
- Channel Cluster: Sun Tv at rank 243
- Cheese: Amul at rank 234
- Chewing Gum: Boomer at rank 557
- Chocolate Bar: Nestlé Kitkat at rank 247, 5 brands
- Chocolates, Diversified: Cadbury at rank 216
- Chyawanprash: Dabur at rank 272
- Cigarette, Brand: Marlboro at rank 988
- Cinema, Display: PVR at rank 547
- Clocks: Orpat at rank 540, 2 brands
- Cloud Solutions: Google Cloud at rank 899
- Concentrated Squash: Hamdard Rooh Afza at rank 758
- Construction Equipments: Gmmco at rank 438
- Construction Solutions: Mero at rank 517
- Consulting Services: IBM at rank 794
- Consumer Batteries: Duracell at rank 82, 3 brands
- Cookware: Marlex at rank 367, 2 brands
- Cosmetics: Lakme at rank 19, 11 brands
- Cosmetics, Premium: Huda Beauty at rank 740, 2 brands
- Credit Card Network: Visa at rank 514
- Credit Cards: American Express at rank 161, 7 brands
- Dairy, Diversified: Amul at rank 477
- Dates: Lion Dates at rank 691
- Deo/Perfume: Fogg at rank 40, 13 brands
- Deo/Perfume, Brand: Beardo Godfather at rank 487
- Deo/Perfume, Luxury: Dior at rank 226
- Deo/Perfume Brand, Luxury: Chanel No. 5 at rank 470, 2 brands
- Designerwear, Luxury: Manish Malhotra at rank 606, 2 brands
- Designerwear, Premium: Roop Vatika by Raj Arora at rank 300
- Dhotis: Ramraj at rank 246
- Diapers: Pampers at rank 545, 3 brands
- Digital Payments: Phonepe at rank 102, 3 brands
- Dishcare: Vim at rank 568, 3 brands
- Diversified: Nataraj at rank 138, 19 brands
- Drinkware: Milton at rank 658
- DTH: Airtel at rank 791, 2 brands
- E, Bike, Brand: Bajaj Chetak at rank 336
- E, Bikes: Ola at rank 441, 3 brands
- Ear Pods: One Plus at rank 845
- Earphones: Boat at rank 587, 3 brands
- Edible Oil: Saffola at rank 340, 7 brands
- Educational Books: Navneet at rank 364
- Electric Car: Tesla at rank 99, 2 brands
- Electric Car, Super Luxury: Jaguar at rank 825
- Electric Utility: Adani Electricity at rank 122, 3 brands
- Electronics: Reliance Digital at rank 283, 4 brands
- Email Service: Gmail at rank 496
- Energy Drink: Red Bull at rank 446
- English News: NDTV at rank 584
- EPC Contractors: Vsl at rank 512
- Ethnicwear, Women: Biba at rank 148, 6 brands
- Express Services, Domestic: Blue Dart at rank 90, 4 brands
- Express Services, Foreign: Fedex at rank 419, 2 brands
- Eye Hospitals: Dr. Agarwals Eye Hospital at rank 400
- Eyeliner: Maybelline at rank 338
- Eyewear: Lenskart at rank 50, 4 brands
- Fabric to Brands: Raymond at rank 331
- Fabricare: Tide at rank 223, 9 brands
- Fabrics: Only Vimal at rank 467, 3 brands
- Face Serum: The Derma Co at rank 728
- Face Wash: Garnier at rank 255, 4 brands
- Face Wash, Herbal: Himalaya at rank 156, 2 brands
- Fans: Crompton at rank 22, 7 brands
- Fashion Design: Symbiosis Institute of Design at rank 974
- Fast Fashion: Zara at rank 51, 4 brands
- Fertilizer: Rashtriya Chemicals & Fertilizers at rank 463
- Financial Services: Muthoot Finance at rank 71, 10 brands
- Flatglass: Saint Gobain at rank 551
- Floriculture: Florance Flora at rank 393
- Food Processor: Bajaj at rank 217, 3 brands
- Footwear, Active: Nike at rank 16, 6 brands
- Footwear, Casual: Campus at rank 296
- Footwear, General: Hush Puppies at rank 656, 3 brands
- Footwear, Luxury: Gucci at rank 528
- Footwear, Outdoor: Woodland at rank 57
- Footwear, Premium: Skechers at rank 537
- Footwear, Retail: Bata at rank 74
- Footwear, Slippers: Paragon at rank 304
- Formalwear: Allen Solly at rank 20, 3 brands
- Furniture: Godrej Interio at rank 9, 2 brands
- Furniture, Plastic: Nilkamal at rank 73, 2 brands
- Fusionwear, Women: W at rank 807
- Gas Stove: TTK Prestige at rank 696, 2 brands
- General Insurance, Private: Bajaj General Insurance at rank 613, 5 brands
- Ghee: Patanjali at rank 245, 3 brands
- Greek Yogurt: Epigamia at rank 914
- Hair Colour: Garnier at rank 126, 5 brands
- Hair Oil: Parachute at rank 301, 2 brands
- Hair Oil, Ayurvedic: Dabur Amla at rank 781
- Hair Oil Brand, Ayurvedic: Patanjali Kesh Kanti at rank 314, 5 brands
- Hair Removal: Veet at rank 457
- Hair Serum: Livon at rank 465, 3 brands
- Hair Straighteners: Philips at rank 348
- Haircare: Set Wet at rank 960
- Handmade Products: Fab India at rank 379, 2 brands
- Handwash: Santoor at rank 761
- Handwash, Antiseptic: Dettol at rank 425
- Headphones: Ptron at rank 264, 4 brands
- Health Food Supplements: Abbott Ensure at rank 994
- Health Insurance, Private: Niva Bupa at rank 405, 3 brands
- Health Supplement, Brand: Wellcore Creatine at rank 942
- Hindi News: Zee News at rank 252, 4 brands
- Home Finance: SBI Home Loans at rank 466, 4 brands
- Home Improvement: IKEA at rank 46
- Honey: Dabur Honey at rank 61, 2 brands
- Honey, Organic: Phondaghat Honey at rank 864
- Hospitals: Apollo Hospitals at rank 95, 2 brands
- Hotels: OYO Hotels & Homes at rank 979
- Hotels, Luxury: The Lalit at rank 157, 2 brands
- Hypermarket, Foreign: Walmart at rank 638
- Hypermarket, Indian: D Mart at rank 13, 3 brands
- Ice Cream/Frozen Dessert: Vadilal at rank 108, 9 brands
- Ice Cream/Frozen Dessert, Brand: Magnum at rank 412
- Innerwear: Jockey at rank 307, 2 brands
- Innerwear, Brand: Lux Cozi at rank 684
- Instant Coffee: Bru at rank 94, 2 brands
- Instant Messaging Service: Whatsapp at rank 141
- Instant Noodles: Nestlé Maggi at rank 45
- Internet Classifieds: Olx at rank 357
- Internet Search: Google at rank 34
- Inverter Batteries: Microtek at rank 707, 2 brands
- Irons: USHA at rank 700
- Jams: Kissan at rank 488
- Jewellery: Tanishq at rank 5, 10 brands
- Kajal: Lakme at rank 213, 2 brands
- Ketchup: Kissan at rank 764
- Kids Bath Products: Fozzi'S at rank 950
- Kitchen Chimney: Hindware at rank 333, 5 brands
- Laptops: Dell at rank 1, 12 brands
- Life Insurance, Private: Aviva Life Insurance at rank 136, 6 brands
- Life Insurance, PSU: LIC at rank 10
- Lighting: Syska at rank 78, 5 brands
- Lipstick: Lakme at rank 105, 5 brands
- Lipstick, Premium: Mac at rank 381, 2 brands
- Local Search Services: Justdial at rank 172
- Locks: Godrej at rank 106
- LPG: Hpgas at rank 285
- Lubricants: Castrol at rank 236, 5 brands
- Luggage/Bags: Vip at rank 180, 4 brands
- Magazine, English: Femina at rank 833
- Mall: The Capital Mall at rank 165, 4 brands
- Marathi News: Abp Majha at rank 344
- Mattresses: Sleepwell at rank 593
- Menswear: Cotton King at rank 426, 6 brands
- Metal: Tata Steel at rank 63, 4 brands
- Microwaves: LG at rank 710
- Milk: Amul at rank 137, 3 brands
- Milk Powder: Nestlé Everyday at rank 931
- Mobile Phones: Apple iPhone at rank 2, 16 brands
- Mobile Phones, Brand: One Plus Nord at rank 572
- Mobile Phones, Indian: Micromax at rank 645, 3 brands
- Mobile Service Provider: Reliance Jio at rank 56, 4 brands
- Mosquito Repellent: Good Knight at rank 766, 2 brands
- Motorcycle, Manufacturer: Honda at rank 11, 9 brands
- Motorcycle Brand, Light: Honda CB Shine at rank 256, 3 brands
- Motorcycle Brand, Mid: Bajaj Pulsar at rank 218, 3 brands
- Motorcycle Manufacturer, Luxury: Harley Davidson at rank 373, 2 brands
- Mouth Freshener: Pass Pass at rank 675
- MPV, Brand: Renault Triber at rank 688
- MPV Brand, Premium: Toyota Innova at rank 222
- Music Channel: Mtv at rank 926
- Music Streaming App: Spotify at rank 398
- Mutual Fund: SBI Mutual Fund at rank 261, 6 brands
- News Cluster: Tv9 Network at rank 636
- Newspaper, Bengali: Bartaman at rank 884
- Newspaper, English: Hindustan Times at rank 668, 2 brands
- Non, Aerated Beverages: Mango Frooti at rank 262, 2 brands
- Nutritional Supplements: Boost at rank 376, 6 brands
- Nutritional Supplements, Kids: Pediasure at rank 631
- Oats: Pintola at rank 838
- Oil & Gas, Exploration and Refining: ONGC at rank 452
- Oil & Gas, Refining & Marketing: Indian Oil at rank 428, 2 brands
- Online Beauty Store: Nykaa at rank 966
- Online Fashion Retailer: Ajio at rank 207, 3 brands
- Online Food Delivery: Zomato at rank 429, 2 brands
- Online Grocery Retailer: Reliance Jiomart at rank 145, 2 brands
- Online Retailer, Diversified: Amazon at rank 6, 5 brands
- Online Ride Aggregator: Taxi for Sure at rank 353, 4 brands
- OTC: Crocin at rank 984
- OTT: Zee5 at rank 176, 4 brands
- Packaged Drinking Water: Bisleri at rank 219, 2 brands
- Packaged Flour: Aashirvaad at rank 366, 3 brands
- Packaged Fruit Juice: Tropicana at rank 404, 2 brands
- Packaged Rice: India Gate at rank 938
- Packaged Rice, Brand: India Gate Basmati at rank 471, 3 brands
- Packaged Snacks: Haldiram'S at rank 152, 5 brands
- Packaged Snacks, Healthy: The Mumum Co at rank 494
- Packaged Sweets: Haldiram'S at rank 228
- Pain Relief: Zandu Balm at rank 343, 3 brands
- Paints: Asian Paints at rank 44, 4 brands
- Paneer: Gowardhan at rank 836
- Papad: Lijjat Papad at rank 382
- Passenger Vehicles: Maruti Suzuki at rank 27, 12 brands
- Passenger Vehicles, Luxury: BMW at rank 23, 5 brands
- Passenger Vehicles, Premium: Skoda at rank 407
- Passenger Vehicles, Ultra Luxury: Rolls Royce at rank 194
- Pencils: Nataraj at rank 430, 2 brands
- Pens: Doms at rank 242, 4 brands
- Pens, Premium: Cross at rank 615
- Peripherals: Zebronics at rank 694
- Personal Computer: Acer at rank 8, 4 brands
- Personal Goods Retail: Lifestyle at rank 346
- Personal Hygiene Products: Whisper at rank 92, 4 brands
- Personal Technology: Apple at rank 128
- Pharmaceuticals, Foreign: Healthcare Pharmaceuticals at rank 504
- Pharmaceuticals, Indian: Torrent Pharma at rank 349, 4 brands
- Pickles: Ram Bandhu at rank 659, 3 brands
- Pipes: Astral at rank 54, 2 brands
- Plant Based Nutritional Supplements: Cosmix at rank 460
- Plywood: Greenply at rank 958
- Postal Services: India Post at rank 780
- Powdered Drink: Rasna at rank 508, 3 brands
- Pre, Schools: Kidzee at rank 282
- Pressure Cookers: TTK Prestige at rank 69, 2 brands
- Printers: Hewlett Packard at rank 635, 2 brands
- QSR: Domino'S at rank 114, 4 brands
- QSR, Indian: Haldiram'S at rank 591
- QSR, Tea: Chai Point at rank 254
- Racing Gear: Alpinestars at rank 756
- Rain Protection: Zeel at rank 522
- Refrigerators: LG at rank 26, 12 brands
- Restaurants: Barbeque Nation at rank 199
- Routers: Tp Link at rank 498
- RTC Foods: MTR at rank 260
- RTC Foods, Soups: Knorr at rank 940
- Rum: Old Monk at rank 409, 2 brands
- Salt: Tata at rank 68
- Sarees: Minu Sarees at rank 832, 2 brands
- Schools: Mount Litera at rank 358
- Scooter, Brand: Honda Activa at rank 31, 4 brands
- Scooter Manufacturer: Kinetic at rank 123, 4 brands
- Sedan, Brand: Honda City at rank 130, 2 brands
- Sedan Brand, Premium: Skoda Slavia at rank 362
- Semiconductors: Amd at rank 166, 3 brands
- Sewing Machines: Singer at rank 204
- Shampoo: L'Oreal at rank 144, 11 brands
- Shampoo, Ayurvedic: Himalaya at rank 378, 4 brands
- Shampoo, Herbal: Gayatri Herbals at rank 566
- Shaving Products: Gillette at rank 448, 3 brands
- Sindoor: Mars at rank 683
- Skin Brightening Products: Glow & Lovely at rank 762, 2 brands
- Skincare: Nivea at rank 15, 8 brands
- Skincare, Ayurvedic: Biotique at rank 829
- Skincare, Herbal: Patanjali at rank 523
- Smart Wearables: Boat at rank 160, 4 brands
- Soaps: Dove at rank 119, 10 brands
- Soaps, Antiseptic: Dettol at rank 445, 2 brands
- Soaps, Ayurvedic: Medimix at rank 158, 3 brands
- Social Media: Facebook at rank 133, 4 brands
- Software Products: Microsoft at rank 193
- Software Services: Infosys at rank 168, 5 brands
- Specialty Chemicals: Venus at rank 655
- Spices: Aachi at rank 212, 10 brands
- Sports Drink: Gatorade at rank 857
- Spy Camera: Iguard at rank 295
- Stain Remover: Vanish at rank 948
- Steel Industry Solution: Hitachi at rank 312
- Sunscreen: Organic Harvest at rank 320, 2 brands
- Surface Cleaner: Colin at rank 723
- SUV, Brand: Mahindra Thar at rank 64, 11 brands
- SUV, Manufacturer: Jeep at rank 98, 7 brands
- SUV Brand, Premium: Toyota Fortuner at rank 299, 2 brands
- Table Fans: Crown at rank 943
- Tablets: Iball at rank 739, 2 brands
- Tailored Menswear: Raymond Made to Measure at rank 38
- Talcum Powder: Pond'S at rank 360, 2 brands
- Tea: Wagh Bakri at rank 28, 5 brands
- Tea, Brand: Lipton Green Label at rank 155, 6 brands
- Television, Brand: Sony Bravia at rank 823
- Televisions: Sony at rank 12, 17 brands
- Three Wheeler: Bajaj at rank 399
- Tiles: Asian Tiles at rank 371, 4 brands
- Toilet Cleaner: Harpic at rank 499, 2 brands
- Toothbrush, Brand: Colgate Cibaca at rank 908
- Toothbrushes: Oral-b at rank 385
- Toothpaste: Colgate at rank 87, 4 brands
- Toothpaste, Ayurvedic: Dabur Red at rank 224, 3 brands
- Toothpaste, Brand: Colgate Cibaca at rank 912
- Toothpaste, Sensitive Teeth: Sensodyne at rank 230
- Tower Fans: Symphony at rank 535
- Tractor Trailer: Ashok Leyland at rank 220
- Tractors: Mahindra & Mahindra at rank 796
- Traditional Sweets: G Pulla Reddy at rank 821
- Transformers: Sgb-smit Transformers at rank 604
- Trucks: Ashok Leyland at rank 485
- Tyres: CEAT at rank 49, 7 brands
- Umbrellas: Sun Umbrellas at rank 143
- Unani Medicine: Hamdard at rank 847
- Value Fashion: Reliance Trends at rank 101, 3 brands
- Video Game Consoles: Playstation 5 at rank 337
- Video, Sharing: Youtube at rank 309, 2 brands
- Wafers: Balaji Wafers at rank 759
- Wall Clocks: Ajanta at rank 669
- Washing Machines: LG at rank 32, 11 brands
- Watches: Titan at rank 3, 5 brands
- Watches, Luxury: Rado at rank 181, 2 brands
- Watches, Premium: Citizen at rank 140, 3 brands
- Watches, Ultra Luxury: Rolex at rank 205
- Watches, Youth: Fastrack at rank 52
- Water Heaters: A.o. Smith at rank 188
- Water Purifiers: KENT at rank 35, 7 brands
- Welding & Cutting Equipment: Esab India at rank 380
- Whiskey: Royal Stag at rank 317, 5 brands
- Wine: Sula at rank 472
- Wires: Polycab at rank 784, 2 brands
- Women's Hand Bags: Zara at rank 322, 2 brands
- Women's Hand Bags, Casual: Lavie at rank 869
- Women's Hand Bags, Luxury: Gucci at rank 451, 2 brands
- Women's Innerwear: Marks & Spencer at rank 672
- Womenswear: And at rank 925
- Womenswear, Western: Vero Moda at rank 744, 2 brands
- Woven Apparels: Karle International at rank 840
- Writing Instruments, Premium: William Penn at rank 214
- Yogurt: Amul at rank 616, 2 brands
Notice:
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.
