Which were India's most desired fabric care brands in 2025?
Most Desired Brands 2025, Fabricare
Tide was India's most desired fabric care brand in 2025, at rank 223 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Ariel 420, Surf Excel 534 and Nirma 538 follow. The table lists all 9 brands. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 223▲ 207 | TIDE |
| 420▲ 41 | ARIEL |
| 534▼ 251 | SURF EXCEL |
| 538▼ 142 | NIRMA |
| 553▼ 279 | RIN |
| 717▲ 333 | HENKO |
| 788▼ 330 | WHEEL |
| 812▲ 150 | GHARI |
| 860▼ 119 | COMFORT |
Most Desired Brands 2025, Fabricare category, 9 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Fabricare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.