Which were India's most desired private life insurance brands in 2025?
Most Desired Brands 2025, Life Insurance, Private
Aviva Life Insurance was India's most desired private life insurance brand in 2025, at rank 136 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Aditya Birla Sun Life Insurance 509, Max Life Insurance 598 and HDFC Life 621 follow. The table lists all 6 brands. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 136▼ 21 | AVIVA LIFE INSURANCE |
| 509▼ 125 | ADITYA BIRLA SUN LIFE INSURANCE |
| 598▲ 50 | MAX LIFE INSURANCE |
| 621▲ 41 | HDFC LIFE |
| 743▲ 573 | NIPPON LIFE INSURANCE |
| 879▼ 378 | ICICI PRUDENTIAL |
Most Desired Brands 2025, Life Insurance, Private category, 6 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: BFSI PDF (the super category that holds Life Insurance, Private).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.