Which were India's most desired digital payment brands in 2025?
Most Desired Brands 2025, Digital Payments
Phonepe was India's most desired digital payment brand in 2025, at rank 102 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Google Pay 195 and Paytm 973 follow. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 102▲ 22 | PHONEPE |
| 195▲ 24 | GOOGLE PAY |
| 973▼ 362 | PAYTM |
Most Desired Brands 2025, Digital Payments category, 3 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: Digital PDF (the super category that holds Digital Payments).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.