Which were India's most desired financial services brands in 2025?
Most Desired Brands 2025, Financial Services
Muthoot Finance was India's most desired financial services brand in 2025, at rank 71 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Bajaj Finance 240, Shriram Finance 258 and Sundaram Finance 339 follow. The table lists all 10 brands. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 71▲ 29 | MUTHOOT FINANCE |
| 240▲ 264 | BAJAJ FINANCE |
| 258▲ 216 | SHRIRAM FINANCE |
| 339▲ 114 | SUNDARAM FINANCE |
| 665▲ 1146 | MANAPPURAM FINANCE |
| 676▲ 701 | TATA CAPITAL |
| 755▲ 64 | IIFL |
| 760▲ 822 | ADITYA BIRLA CAPITAL |
| 824new | ITI GOLD LOAN |
| 851new | GODREJ CAPITAL |
Most Desired Brands 2025, Financial Services category, 10 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: BFSI PDF (the super category that holds Financial Services).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.