Which were India's most desired skincare brands in 2025?
Most Desired Brands 2025, Skincare
Nivea was India's most desired skincare brand in 2025, at rank 15 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Vaseline 286, Pond'S 297 and Mamaearth 539 follow. The table lists all 8 brands. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 15▲ 14 | NIVEA |
| 286▲ 198 | VASELINE |
| 297▼ 91 | POND'S |
| 539▲ 176 | MAMAEARTH |
| 751▲ 490 | OLAY |
| 782▲ 18 | WOW SKIN SCIENCE |
| 863▼ 448 | GARNIER |
| 965▼ 592 | LAKME |
Most Desired Brands 2025, Skincare category, 8 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Skincare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.