Which were India's most desired toothpaste brands in 2025?
Most Desired Brands 2025, Toothpaste
Colgate was India's most desired toothpaste brand in 2025, at rank 87 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Close Up 179, Oral-b 227 and Pepsodent 355 follow. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 87▼ 59 | COLGATE |
| 179▲ 119 | CLOSE UP |
| 227▲ 378 | ORAL-B |
| 355▼ 13 | PEPSODENT |
Most Desired Brands 2025, Toothpaste category, 4 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Toothpaste).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.