TRA Research

Which were India's most desired women's ethnicwear brands in 2025?

Most Desired Brands 2025, Ethnicwear, Women

Biba was India's most desired women's ethnicwear brand in 2025, at rank 148 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Raaga Boutique 383, Libas 546 and Bina 900 follow. The table lists all 6 brands. The change from MDB 2024 is beside each rank. A lower rank is better.

Rank 2025Brand
148▲ 51BIBA
383newRAAGA BOUTIQUE
546▲ 4LIBAS
900▼ 417BINA
947▲ 95KIMAYA FASHIONS
951▲ 676SOCH

Most Desired Brands 2025, Ethnicwear, Women category, 6 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.

Category listing as published: Apparels PDF (the super category that holds Ethnicwear, Women).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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