Which were India's most desired deodorant and perfume brands in 2025?
Most Desired Brands 2025, Deo/Perfume
Fogg was India's most desired deodorant and perfume brand in 2025, at rank 40 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Park Avenue 150, Bella Vita 280 and ENVY 361 follow. The table lists all 13 brands. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 40– 0 | FOGG |
| 150▲ 141 | PARK AVENUE |
| 280▼ 40 | BELLA VITA |
| 361▲ 843 | ENVY |
| 377▼ 222 | WILD STONE |
| 524▼ 285 | YARDLEY |
| 589▼ 163 | DENVER |
| 773▲ 331 | CHARLIE |
| 816new | ZUDIO |
| 855▼ 196 | AXE |
| 902▼ 451 | ENGAGE |
| 955▲ 179 | RASASI |
| 980new | EVA |
Most Desired Brands 2025, Deo/Perfume category, 13 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Deo/Perfume).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.