Ajio was India's most desired brand in Online Fashion Retailer in 2025, at rank 207 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Nykaa Fashion 443 and Myntra 647 follow. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 207▼ 77 | AJIO |
| 443▲ 1850 | NYKAA FASHION |
| 647▼ 248 | MYNTRA |
Most Desired Brands 2025, Online Fashion Retailer category, 3 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: Digital PDF (the super category that holds Online Fashion Retailer).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.