Which were India's most desired cosmetics brands in 2025?
Most Desired Brands 2025, Cosmetics
Lakme was India's most desired cosmetics brand in 2025, at rank 19 of 1,000 brands. The ranking is TRA's Most Desired Brands 2025. Sugar 80, Maybelline 202 and Mamaearth 288 follow. The table lists all 11 brands. The change from MDB 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 19▲ 56 | LAKME |
| 80▲ 156 | SUGAR |
| 202▲ 163 | MAYBELLINE |
| 288▲ 770 | MAMAEARTH |
| 302▲ 148 | L'OREAL |
| 311▲ 306 | NYKAA |
| 447▼ 101 | LOTUS HERBALS |
| 519new | MARS |
| 548▲ 953 | POND'S |
| 843▼ 56 | COLORBAR |
| 881▲ 832 | AVON |
Most Desired Brands 2025, Cosmetics category, 11 brands in the all India listing of 1,000 brands. Change is from MDB 2024. A lower rank is better. A brand marked new was not in the MDB 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Cosmetics).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.